In Brazil, the concept of luxury services take on a completely new meaning. Generally, in upmarket retail it is common to find brands holding private store events with exclusive access to collections and closed shopping hours. The Brazilian fashion elite take this a step further by bringing the luxury brands to their own homes. You will find fashion powerhouses on a par with Gucci or Tiffany´s visiting private homes to display new collections.
Brazilian luxury consumers make up a large fraction of shoppers in the world´s fashion capitals such as London, Paris and New York. The majority of Brazilians tend to prefer well-known, trusted and established brands such as Louis Vuitton, this has further increased the pull of this giant South American market for famous international retailers.
It is clear that despite the high taxes and complicated bureaucracy, luxury brands still settle in Brazil. There are a number of reasons for this, not least the fact that traditionally, luxury brands were only accessible to the upper class, so they remained an exclusivity here, although this is changing as time goes on.
This luxury eco – chic culture manifests itself in Jericoacoara probably more so than anywhere else in Brazil. Once a tiny, lost fishing village facing the ocean, it now offers a fully developed tourist infrastructure with luxury travel services. There are turquoise rainwater lagoons in between giant sand dunes and probably the most beautiful sunset in Brazil. In the restaurants, you will find delightful local and international cuisine after which you can enjoy tropical cocktails with people from all over the world.
For those who prefer a more jet – set destination, head to Armação dos Búzios and find yourself mingling with Brazil´s socialites and high society. Nicknamed the “Saint – Tropez of Brazil,” during the day luxury travelers will enjoy beach relaxation and watersports on one of the twenty beaches. As night falls, the town transforms with the trendiest bars and clubs in the Rio de Janeiro region welcoming visitors. Armação dos Búzios is an exclusive destination and associated with Brazilian luxury travel – you will see this reflected in the prices.
In the lead up to hosting both the FIFA World Cup and the Olympic Games, Brazil´s tourist infrastructure developed at a rapid pace. Nowadays you can find numerous fine lodges on idyllic beaches such as the Kenoa Resort about 30km away from Maceió. Designed by Osvaldo Tenorio, this work of art will sweep you off your feet upon arrival. Think infinity pools, spa treatments, and a revitalizing, tranquil environment, Kenoa resort is a truly special stop during a luxury tour of Brazil.
Finally, for the more adventurous, really immerse yourself in the immensity of Brazilian nature with a luxury stay in the Amazon. The Anavilhanas Jungle lodge provides an unparalleled Amazonian experience. Stay in a luxury chalet with a huge bay window, as close to nature as you can get! Also, enjoy the excursions into the jungle included in the stay.
In summary, the next time you consider taking a holiday in the sun, you should consider luxury travel in Brazil, you won’t be disappointed.